PROJECT: ADIDAS X PENSOLE X WOOD U
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AS essential part of adidas mission for their super bowl lvi activation was to show their suppor tfor los angeles youth and to celebrate it's creative community.
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we worked with adidas to identify authentic through lines. by featuring los angeles artists who actively engage with the communities that gave rise to them, adidas was able to amplify and honor these voices with integrity and truth.

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D SMOKE X ADDIDAS X PENSOLE
DIRECTION + DEVELOPMENT
PRODUCED BY TILLSOW STUDIOS
NEW YORK, USA
2022